Applying Design To Create Better Experiences
Beyond creating beautiful objects and solving problems, design can also help create a more inclusive society, forging closer relationships between people. Two Singapore designers show us how.
Eugene Ng has impressive academic qualifications in visual communications and design but his work does not entail architecting products or spaces.
Instead, Eugene Ng applies his design thinking to services and processes so as to create better user experiences. For example, he came up with campus maps that can guide users through touch, making such directions more accessible to those with visual disabilities at the Singapore Management University (SMU).
“We look at processes, touch points, and services where we can introduce design thinking into it,” explains Eugene, the Manager of Diversity, Inclusion and Integration at the university’s Office of Dean of Students. He holds a diploma in Visual Communications, a degree in Media and Information Design and a masters in Culture and Creative Industries from King’s College which he obtained with the help of a scholarship from the DesignSingapore Council. More recently, Eugene completed a postgraduate research in Media Design and Design Thinking in Japan’s Keio University, and is completing a master in Educational Leadership and Policy from Monash University.
When Eugene applied for the role at SMU two years ago, the university was not looking to hire a designer specifically but he managed to convince them that developing services and processes to meet the needs of students with disabilities can be done by integrating design principles with human-centric perspectives.
“The kind of training and thought-process that a designer has is useful when thinking about initiatives from a social approach,” explains Eugene, who is also the founder of a social enterprise offering design-related social programmes and training. “We are always looking at things that other people are using and the impact they would have on others.”
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Text by In Plain Words.