Here's a sobering reality: poor communication causes 67% of photography projects to exceed budget or miss deadlines. I learned this the hard way three years ago when our corporate client's product launch photos arrived completely off-brand, forcing us to reshoot everything with just 48 hours to spare.

The photographer wasn't incompetent. The brief was.

Portrait photography project for the National Institute of Education — a corporate photography case study by Zainal & Zainal in the higher education industry.

Here's a sobering statistic: research shows that inadequate preparation leads to common headshot mistakes including poor lighting, inappropriate attire, and unflattering angles that can impact how others perceive you professionally.

Rebranding yourself for the world to see takes a big leap of faith. That’s what Sarah, Founder of Crazycat, did when she approached us with the idea of launching her personal website — as well as creating brand new portraits to showcase her work as a communicator and storyteller.

We refreshed Agency for Integrated Care’s visual image bank to showcase active aging with a diverse set of talents in different scenarios. It was a whirlwind of multiple days of shoot and managing the entire production.